Introduction
1500₹
Crore is the amount the film industry loose a year due to piracy
activities in India alone. Its has become so rooted that it by itself is
a 250₹ crore industry in India. With users becoming more and more picky
and expenditure for making movies sky rocketing the time is hard for
the industry even without the challenge or piracy today’s advanced
technologies allow to happen. Hundreds of ways have been developed both
technological and legal to try and combat this but not none have seen
any reasonable success. The main reason is that we are trying to treat
the symptom and not the disease. Piracy is only a cultural symptom of a
problem that our society face while the real root cause lies hidden. For
many years this was an issue that could not be solved, but today with
the advent of internet as a media we have succeeded in developing the
perfect technology to solve the root cause for this and that too a
system that production houses and distributors can use for free while
gaining huge revenue from the system.
The Problem
Nearly 10 movies in any
given language get released every month, the best movie buffs make sure
that that they watch at least 30% of these in the theaters. A average
youth in India watches up to 3 movies a month from the theatres out of
the 10 that is released every month. But does he not want to watch the
other 7 too? Of course, they would love to watch every one of these
movies but watching all of them at the theater is not something that
they can afford to or have time for. The majority for the consumers have
no time nor money to watch all the 10 movies from theaters while they
still hold the craving to watch the movies.
This discrepancy in the mode of supply and the mode of
demand causes them to start looking for alternatives, but are there any?
The answer is a big fat no. There exist no other alternative legal ways
for them to enjoy their movies. Remember that as consumers they can't
we forced to watch every movie at the theaters and if forced to they
will just decide not to watch the movie. The only alternative that they
have now is to wait for months for the movie to be released on DVD or
PIRATE it, and as the later is more quicker they just choose to pirate
it.
This causes a few very disturbing effect.
- Production houses think that users choose pirated content because they do not want to pay when in reality it is because they do not get the content in the way they want to. Our studies have shown that users are willing to pay good money if they can enjoy the movie in the time and comfort of their choice.
- Average movie loose huge amount of revenue. As the users are forced to pick and choose the best of the movies to see in theatres they are forced to totally ignore the second best and average movies affecting a huge number of films.
- Users turn to piracy as an alternative source as it allows them to enjoy their movies in the time, place and way they choose. No one likes to wait months for the movie, nor do they want to pay for an old movie.
- Crores are lost trying to fight the piracy caused by the inefficiency of the current system.
- The NRI market that is suppose to generate millions in revenue turn in majority to pirated content due to the unavailability of the content.
Solution
Our solution focuses on 4 major grounds that we achieve by the use of today's advanced technology and business methods. This ill guarantee the following grounds.
- The users get their movies through a legal channel when they like, as they like and where they like.
- The users are billed, and the money reaches the production and distribution houses so that they get the revenue for the movie.
- Makes sure that the content so distributed is not pirated, Our unique and and advanced technology makes is so that the content distributed to them can't be pirated.
- Channel income from the different sources online to the producer.
- Discourage and prevent piracy of the movies.
We provide a plat form based in http://www.playmyflix.com and make use of our new ZMAP - Zombified Media Access Protocol technology that will allow production and distribution houses to distribute the movies online after the release.
We allow users world wide to pay a amount using different methods that will allow us to know who has paid.
Then we let the users download and watch the movies on their Computers, Mobile phones and Pads. They can enjoy it at any time they want any way they want.
Our technology will make it impossible for a person
who have downloaded the movie to share it with any one else, the file
will become useless as soon as it's copied to anyone else.
It is also protected against screen capture and recording. IF AT
ALL A COPY IS MADE OUR TECHNOLOGY USES A UNIQUE KEY OVER LAY SYSTEM
THAT WE WILL ALLOW US TO TRACK DOWN THE USER AND TAKE LEGAL ACTION
AGAINST HIM.
We also take care of contents online by checking
websited for contents and then create methods by which the production
and distribution teams get revenue from these or in other cases get
these removed.
Why this solution
Today's legal and
technological protection systems concentrate on keeping the movies away
from the users, instead only a solution that will allow the users to
access the movies and make money from that will work because as long as
users can't get the movies piracy will only grow, irrespective of what
technology is used the majority of the internet, hackers and users will
always find a way to use pirated content because getting the content is
more important to them than anything else.
The Future
As per global
forecast by 2017 all major movies world wide will be releasing online
and in theatre simultaneously, with the advent of smart TVs and web
technologies there are more viewers who would like to consume part of
their movies using these technologies. If the industry fail to deliver
this the technology will allow the spread of pirated content.
Without question the world of entertainment will be going
online, and we are providing you the perfect platform and the first
movers advantage to rise and make use of the opertunity.
Let us try to answer a few very Frequently asked Questions?
- Do we bill the production/distribution houses for using this service?No! We do not bill the production or distribution circles for this service, nor are there any registration, usage or other fees.
- Can the users download and keep the movie?Yes! the users will be allowed to download and keep the video on their computer/pad/phone and enjoy it as and when they will choose to.
- What happens if a user copies the downloaded file and gives to a friend or shares it online?
The downloaded file is designed using our technology and locked to the system on which it is downloaded. The file will not play on any other system and is useless when distributed. - Will users stop going to theatres?
Never! Our studies have shown that users go to theatres for the theatre experience. Once in a month or twice in a month they love going out with their friends or family and watching a movie together at the theatre. Users love going to the theatre and will continue doing so except that they do not go for EVERY MOVIE. Hence we Allow them to watch the rest of them like this and bill them.
- What if the user records the video using a camera or recorder?The
video is encoded with a top secret layer of codes that will allow us to
uniquely identify the user, as we will already have his details from
the payment we will be immediately be able to trace the user and legally
proceed compensation. Studies have shown that people will not pirate
copies when they know that the company has their identities recorded.
- How is the revenue collected and distributed?
The revenue is collected directly from the users when they pay using Credit Card, Retail Mobile Vouchers, Mobile cash etc. The majority of it. 80%-90% (as per negotiation with the team) is then transferred to to the production and distribution team.
eg: if 100₹ is collected 85₹ is immediately transferred to account of the production and distribution team. The rest 15₹ keep us covered. - If a user downloads a movie and sit with 3 friends and watch it, am I not loosing money of 3 viewers?
Not at all, because here the real scenarios are not between them watching it together on our service and them watching it in theatre. But the reality is that if they have not already decided to got to theatre they will just pirate and watch it causing us to loose that 1 payment that we gained.
- Do we purchase out the monopoly rights for online distribution?
No! we are running a service that allow the production and distribution houses to make use of our technology base, billing systems and monetisation options to improve distribution, customer access and revenue.
Contacts
Blaise M Crowly | blaise@xincoz.com | +91-8089225509
Xincoz
StartUp Village, Kinfra Hi-Tech Park
Kalamassery
Kochi, Kerala
INDIA Email: xincoz@xincoz.com
Phone: +91-9961809605
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